How To Start Customized Designs T-Shirt Business?

a young boy standing showing his back wearing black customized designs t-shirt

Are you a creative person looking for an exciting and unique way to earn extra income through a customized designs t-shirt business? Have you ever thought of turning your art skills into a business opportunity? Opening a custom text t shirts business could be the perfect outlet for your passions.

With this blog post, we’ll provide you with all the information you need to successfully launch a new t-shirt place business, from deciding what kind of t-shirt designs to make and choosing which printing methods are best suited for your brand, all the way down to where customers can buy them! So get ready – it’s time to create some custom tees!

Startup stunners give you a complete detail about customized designs business in this article and also give a service of multi-generational business planning to start your own business click here services by stunners to get our services.

Quick Facts

Industry TrendGrowing
Startup Cost$6,300 – $17,500
Market SizeUSD 4.3 billion
Time Required To Grow0-6 months

How To Start Customized Designs T-Shirt Business Step by Step

many tshirts with customized designs on these

Step 1. Industry Overview

About 2%-3% of the clothing industry is predicted to come from the bespoke T-shirt design business. Industry Leaders in Custom T-Shirt Design Discuss Their 2021 Market Position. Between 2022 and 2032, the market for custom-printed t-shirts is projected to grow at a compound annual rate of approximately 9.7 percent.

According to Future Industry Insights (FMI) projections, the worldwide bespoke t-shirt printing market will explode between 2022 and 2032. As a result, businesses specializing in making t-shirts are rapidly turning to custom-created shirts to advertise their products.

This strategy is being used by businesses, particularly newer ones, to raise awareness of their brands and attract new consumers. The industry is also likely to benefit from the rising popularity of customized designs t-shirts as a means of advertising.

In addition, they can afford to buy personalized items since there is a rising trend in the luxury market towards personalized apparel and an increase in their discretionary income. Consequently, there has been a surge in demand for branded merchandise like t-shirts with taglines and trademarks.

Given these drivers, the custom t-shirt printing industry is projected to grow by 2.5 times by 2032, reaching more than 508,487 units.

Step 2. Start with Creating a Business Plan

The 7 Pillars of a Successful Business Plan

For starting any Business, a well thought-out and professionally drafted Multigenerational Business Plan is essential. Investors typically want to see a detailed business plan that outlines the business’s goals, strategies, and projected financial performance. A well-written and thorough business plan can demonstrate to an investor that the business is well-managed and has a strong chance of success.

To prepare a professional Business Plan, you need an expert Business Plan writer who can design this strategic document that will ultimately support you to outperform your competitors. Startup Stunners has been providing Business Plan writing services for the past several years and you may also consider acquiring our services by contacting our team of experts at

Step 3. Investment and Expenses

Startup Cost

Tools and Software$200$2,000
Marketing & Advertising$,3000$5,000

Recurring Costs

Advertising & Promotions$500$1,500
Employee Salaries & Benefits$1,500$5,000
Inventory Maintenance$500$700

Step 4. Target Market

Competition is fierce in the custom text shirts market. Find your sweet spot and dominate it to achieve success. Schools, clubs, sports teams, and businesses might all be potential customers. Once you settle on a single area of concentration, everything else falls into place. If you don’t, you can end up with a bunch of unused T-shirt boxes taking up space in your storage shed.

Step 5. Business Niche

If you’re an aspiring internet retailer and want to launch a profitable T-shirt shop, narrowing your target market might be an excellent first step.

Success is far more likely if you make a white t-shirt front and back shop that stands out from the competition in some way, whether through the store’s aesthetics or the quality of the goods it sells.

If you’re thinking about opening a specialty shop, spend some time and study the market carefully. You may get inspiration for your range of T-shirts by browsing the sites of other retailers you admire. Simply record anything that impresses you, and then spend time planning how to improve your T-shirt company.

In the end, you may specialize in anything that piques your attention. You should capitalize on an unexplored market if you believe there is one. When there isn’t much of an audience, grabbing their attention is less of a struggle and costs less.

For example, if you want to make a white t-shirt front and back shop specializing in environmentally friendly fabric, research the market and determine what materials are accepted as environmentally friendly, which are controversial, and any other relevant information.

Tee shirts can be produced to cater to a range of niches like music, sports, or even pop culture and political issues. That way, you can ensure that your designs are unique to your company and stand out in an already competitive market.

Following are some standard methods you can go with:

●      Screen Printing

Screen printing is your best option if you need a large number of unique T-shirts quickly. T-shirt screen printing applies ink to fabric using pressure and a mesh screen. This method is favored since it produces a vivid, multicolored, high-quality end product.

The price tag on even a semi-professional screen printing machine is in the thousands. It’s a long-term commitment. However, this internal manufacturing approach may achieve the highest possible profit margin. Furthermore, having your machinery allows you to branch out into related industries, modify existing items, or fulfill unique customer requests. After investing in a screen printing machine set with templates and paint, custom text shirts are the second most significant thing to purchase. You may save money on blanks since they are less per unit if you purchase them in quantity. If you want the best deals, buy directly from a reseller or supplier

●      Heat Transfer

T-shirts can have designs printed on them through the heat transfer printing process. Commercial printers use plastisol applications using premium heat transfer paper. This printing technique is often used in office supply stores and on Etsy.

Putting colorful designs on custom text shirts is a breeze with the help of heat transfers. This method is often suggested when printing in tiny quantities or for one-of-a-kind items.

●      Direct-to-Garment (Or Print-On-Demand)

DTG printing is a widely used digital textile printing machine as it accurately reproduces full-color graphics on a T-shirt without requiring additional printing processes. Compared to heat transfers, the printing quality is far higher. In addition, as opposed to screen printing, this textile printing machine functions similarly to an ink-jet printer, reducing initial investment.

Because printing one T-shirt is the same as printing any other, huge deals are not possible.

Step 6. Production Methods

Anyone with varying degrees of experience and expertise may approach the process of making screen-printed black shirt front and back.

Those who want to handle their materials might invest in digital printing devices at home or in the workplace. Since everything is done in-house, you can ensure that the artwork and patterns printed on the shirts are of the best standard.

If you like making social media video, fans appreciate seeing ideas come to life on YouTube videos and Instagram. While the initial investment in these devices will be substantial, the reduced operating expenses will lead to greater profitability.

Obtaining the assistance of a local firm that specializes in digital printing is also a breeze. Of course, you must include the money to pay these suppliers in your starting budget. Quality assurance may also be monitored by using a service that is either close by or that is distant from you but with which you have a great collaboration.

If you’re in a hurry to get things rolling, you may also make use of very dependable print-on-demand options. With the help of print-on-demand platforms, you can quickly produce and sell a large volume of items without worrying about carrying inventory that doesn’t sell. As a result of the higher per-item printing costs, the profits on such goods are lower.

Step 7. Custom Unique Designs

a young boy wearing customized designs yellow t shirt of Pac-man
A boy wearing black customized t shirt and a text of black color written on border how to start a customized designs t-shirt business
a young boy with blonde hears hands on head wearing a black customized designs t-shirt

Developing your own artwork is a great way to make your T-shirts stand out from the crowd. However, you should also consider collaborating with artists to design unique and exclusive designs.

There are a few ways to create custom artwork for T-shirts, such as using Adobe Photoshop or Illustrator to create vector graphics or looking for free vector graphics online. People with a knack for drawing can also design their artwork by hand.

Just make sure that the artwork you use is original or properly licensed; otherwise, you may be liable for copyright infringement. To make sure your designs are unique, you can use stock images as a base and modify them.

Step 8. Determine the Rate

Choosing a price point for your shirts is crucial when launching a t-shirt company. Consider both the initial investment of the designs and the printing costs. The unit price may be calculated by multiplying the total cost by two and adding a 50% profit margin.

So, you spend $300 on 50 t-shirts and $500 printing a one-color pattern. Specifically, you spent $10 on printing the design onto one garment, which cost $6. Buying in bulk will send you $16 ($10 + $6) for each item.

As a result, a price of $32 for the t-shirt seems like the most reasonable option (16×2). For a premium standard shirt, you may ask for $5-$10 extra. Customers are prepared to spend more for a shirt that fits well and feels great.

Step 9. Where to Sell

Starting a customized designs shirt place nowadays often begins with an internet store. The Internet has made it simpler than ever to launch a t-shirt company, which is why so many people are doing it.

Keep in mind that the web is not your sole option for shirt sales. People are easiest to reach when you go to their preferred method of communication. The regional farmer’s market, a book festival, a craft show, or a small shop may all be potential venues for such an endeavor.

Offering black shirt front and back at colleges and universities is a terrific way to kick off a company. In addition, the use of university print services might potentially end up saving you bucks.

Step 10. Inventory

Some people who research how to establish a t-shirt company online choose to either purchase and keep inventory, the availing benefit of discounted prices and nearby printers, or utilize a print-on-demand service, relieving them of the responsibility of managing inventory and transportation. A combination of the two is another viable option.

The risks associated with print-on-demand are significantly reduced, but keeping a stock of shirts for your customized t-shirts designs company will help you make more sales in person. Consider the benefits and drawbacks thoroughly before getting started. It’s safe to say that print-on-demand is always a solid option for anyone looking to start a startup.

T-shirt drop shipping is a simple e-commerce concept for new entrepreneurs to understand. Thanks to Printful and similar platforms, it’s simpler than ever to create and try out new designs for t-shirts. A personal printer and office space are further options if financial resources permit.

Step 11. Pros and Cons


  • A custom T-shirt design business has the potential to make a good income
  • It’s an incredibly unique way to express your creativity and share it with the world
  • You can create a great variety of products from T-shirts to tank tops and more
  • There is no limit to the possibilities when it comes to customization
  • Profit margins are high, and there is a good potential for growth


  • You will need to invest in quality equipment (such as a t-shirt printer, heat press, etc.)
  • It can be difficult to stay on top of the latest trends and design ideas
  • You will need to build up an audience and customer base
  • It can be challenging to differentiate your products from the competition. (Search custom print t-shirts near me for competitor analysis).

Frequently Asked Questions

Is the customized t-shirt design business profitable?

To put it simply, the answer is yes. The average profitability for selling t-shirts is between 40% and 50%. Thus, moving a lot of products rapidly may yield a lot of money.
If you sell t-shirts full-time, you may expect to make between $90,000 and $100,000 each year, leaving you with a profit margin of $45,000 to $50,000. In the beginning, though, you may not be capable of earning a lot.
Your success will rely on a variety of factors, including the specific market you choose, the effectiveness of your advertising, and the pace at which you can expand your services.

Can you legally sell t-shirts online without a company license?

Selling custom text shirts online often does not need the acquisition of a company license. However, you as a t shirt printing exporter can choose whether to obtain a reselling license to avoid paying sales tax while purchasing apparel from a wholesaler. In order to find out, contact the county’s financial or taxation office.


Establishing a customized designs t shirt business takes planning, testing, manufacturing, and funding. On the other hand, if you use a print-on-demand service, you may start offering T-shirts immediately without any initial investment. But you’ll need excellent marketing and design to differentiate yourself from the competition.

This industry is highly adaptable since single T-shirts attract many different customer types. Once you have mastered the art of convincing, you can launch a T-shirt business offering anything from shirts with innovative logos and meme parodies (on the back of white tshirt) to those designed as official corporate stuff.

We hope you’ve learned all you need to know to get started in the t-shirt design industry from this guide. Good Luck!


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