How to Start a Luxury Picnic Business

How to start a luxury picnic business

If you want a unique business idea that combines luxury and entrepreneurship, you might want to start a luxury picnic business. This article tells you everything you need to know about it, and startup stunners can also give you a full business plan to start this business and make money quickly.

Your main customers will be wealthy and classy couples who want to get away from the hustle and bustle of everyday life and enjoy a delicious and memorable meal together. You will also be able to market to businesses and people who don’t have an extra couple hundred dollars to spend on lunch every week.

Also, this business could grow into something much bigger, and you could start a whole new way to make money. To do this, you need to know a lot about it and have good knowledge about it. Let’s take a look at the basics of starting a luxury picnic business checklist.

Picnic Business Quick Facts

Industry TrendGrowing
Revenue Potential$100,000 – $500,000 per year
Starting Costs$6,000 – $40,000
Time to Grow1-2 years
Business ModelMultiple Streams

Step 1. Industry Trend Overview

Between 2022 and 2028, the picnic mat market is expected to grow a lot. Even though the food and drink industry is expected to grow the most, leisure travel companies are also expected to grow quickly as people cut back on their spending, especially in a bad economy.

Technavio says that by 2025, the global picnic and picnic basket market will be worth about $22.36 billion.

It’s safe to say that the business of luxury picnics is one of the industries that is growing the fastest right now. Since a while ago, this industry has been growing, and it’s easy to see why.

This business is also a good fit for people who like to have people over. In fact, it’s thought that up to 85% of the people in the world have something fun to do at least once a week. Each week, the average family spends about $25 on fun.

Some Cities in the USNo. Of Picnic Spots
Los Angeles20+
Salt Lake City10+

Step 2. Startup Cost

Most of the time, it costs between $6,000 and $40,000 to start up a luxury picnic service. How much money you need to start your luxury picnic business depends on where you want it to go and how big you want it to be. Here are the things that tell you what your necessary and optional expenses are.

If you’re a first-time entrepreneur, it’s best to start with the basics. That is why we have provided a thorough breakdown of the initial costs you are going to put in.

Type of Startup CostMinimumMaximum
Software Expenses$2662 $2,920
Vehicle Expenses$0$10,000
Employee & Freelancer Expenses$180   $258
Website Costs$323   $7,115
Specific Industry Expenses$0$500
Retail Business Expenses$1,450$5,650
Business Formation Fees$1000 $6,900
Office Space Expenses$0       $500
Advertising & Marketing Costs$100   $4,999

Step 3. Determine a Price Range for Your Services

Can you make money with a picnic business? Most companies that sell high-end picnic packages charge extra for the basic services that come with them. These include:

  • Project’s preparation
  • Setup
  • Catering
  • Clean-up aspects, etc.

But different luxury picnic packages come with different kinds and amounts of services.

For example, there can be a basic bundle for groups of two to four people. It will cover the cost of setting up the table, putting out a picnic basket or charcuterie board, and cleaning up afterward. One of these bundles can cost between $250 and $500 on average. For each extra add-on you choose, there will be an extra cost. This includes, but is not limited to, food and drink, decorations, props, and entertainment.

A premium package usually costs more, but it comes with more extras, like sparkling drinks, extra food, and games like painting canvases and playing games. You can also make changes to your picnic package based on the event and theme you want to use.

Some companies charge more than others for customizations and services that are made to fit the customer.

Step 4. Look for the Possible Challenges

Any time you start a new business, you’ll face problems. This is all part of the fun, so don’t let it scare you away. If you want to be successful in this business, you will need to plan, work hard, and keep going.

Even though there is a lot of money to be made, competition can be tough, especially in a market like the one we have now. It can also be hard to run a luxury picnic business if you don’t know how to keep up with market trends and keep your customers happy and satisfied.

For example, if you want to start a luxury picnic business, you may have to

1. Lack of Awareness

This market is very competitive, and there aren’t many resources or products available to help people compete. You’ll have to make sure you know what’s going on in the market and that you’re making an impact by making high-quality products that your clients will be happy with.

2. Inconsistent Work

When you own a business that specialises in luxury picnics, your workload and schedule are likely to be more unpredictable, which could make your income less stable. It is important to set limits and adjust your budget so that it fits the amount of work you think you will have.

3. Longer Sales Process

Since a luxury picnic may be a big time and money commitment for your client, you need to plan for a longer conversion funnel and keep in touch with potential customers on a regular basis.

Step 5. Decide if the Business Is Suitable for You

Now that you know the basics and how much it will cost to start up, you need to decide if you want to do this as a business. If you want to run a business, you should think about whether or not you can handle all the administrative tasks. Some of these things are:

  • Hiring Staff
  • Booking Catering
  • Advertising
  • Accounting, Etc.

The easier this business will be to run, the more you can do yourself. If you live in a small town, you may only be able to work with a small group of people. But if you live in a big city, there is a lot of competition, and you might have to pay to advertise.


  • Profitable
  • Can be run from home
  • Can be done seasonally
  • Low Overhead
  • Can be fun and rewarding


  • Can be challenging to get started
  • May require significant investment
  • Can be difficult to keep up with the latest trends

Step 6. Determine the Services Your Business Will Offer

Family Reunion Services

Entertainment is a good place to start because it’s cheap and gives you a steady flow of money. People also go to events just because they want to. So, if you think this kind of business would be good for you, the next step is to figure out what kinds of events you want to host.

  • Marriage Proposals
  • Birthday Parties
  • Other Smaller Celebratory Events
  • Business Afterparties
  • Baby Showers
  • Bachelorette Parties
  • Anniversaries
  • Small Family Reunions

Step 7. Identify Your Target Market

How to start a business that sets up picnics? In any business, figuring out who you want to sell to is the most important step. This will help you decide what goods or services to sell and how to reach your customers. It’s important to remember that your target market can be defined by many things, like age, location, income, and even gender. Find out who your target market is and what they want in a luxury picnic by doing some research.

Your target market for the luxury picnic business will be:

  • People between the ages of 25 and 54
  • An equal number of men and women as customers.
  • Customers who are working and have extra money to spend
  • Customers in cities and towns

Obviously, not everyone can spend a lot of money on a luxury picnic, but there are definitely people who would be willing to. When making your marketing plan, keep this in mind.

The location of your target market is another important thing to think about. If you want to reach people in a certain city or state, you’ll need to have a strong presence there. This means setting up a booth at local events or working with local businesses to get your name out there. You can also use tools for online marketing to reach more people.

Step 8. Think of some Good Ideas for Your Business Name

It would be a good idea to choose a name for your business that makes it clear what it does. For example, a business that sells high-end picnics could be called Picnic Paradise or something else catchy and easy to say.

You should choose a name for your luxury picnic business that shows what it does and doesn’t sound too much like an advertisement. This will get people interested in what you’re selling. If they don’t know what you’re selling, they’re less likely to buy from you.

Step 9. Create an Effective Business Plan

The 7 Pillars of a Successful Business Plan

A well-thought-out and professionally written Multigenerational Business Plan is a must for starting any business. Investors usually want to see a detailed business plan that explains the business’s goals, strategies, and expected financial performance. A thorough and well-written business plan can show an investor that the business is well-run and has a good chance of succeeding.

To make a professional Business Plan, you need an expert Business Plan writer who can design this strategic document and help you beat your competitors. Startup Stunners has been writing Business Plans for a number of years. If you want to use our services, you can get in touch with our team of experts at

Step 10. Register Your Business

You should expect to spend money on inventory as your business grows. You will have to register your business in order to do this. How you register your business will depend on what kind of business you’re starting.

Before you register your business, you should talk to a professional about what to do. But you can use our Business Startup Checklist to see the steps you need to take to register your business.

Step 11. Choose Your Business Structure

Choosing the right business structure is important if you want to run your business legally. You can use the Business Startup Checklist to choose which of the different options is best for your business and will help you through the process. Make sure your business has the right legal structure, because you don’t want to get in trouble with the law.

Step 12. Fund your Business

The business of luxury picnics is a great way for people who want to make extra money to do so. But it’s important to keep in mind that this is a business, so there will be some costs to get started. To get your business started, you’ll need some money.

You can opt for:

  • Bank Loans
  • Personal Savings
  • Crowdfunding
  • Business Grants
  • And more

Step 13. Apply for Licenses/Permits

Once you’ve decided, you’ll need to fill out an application for a picnic business licence. Licenses are needed for different kinds of businesses, depending on what they do and where they are.

For a new business owner, getting the necessary licences and permissions can be a nerve-wracking experience. In fact, if you want to work in the business of luxury picnics, you’ll need a permit for each event.

The rules for your picnic permit will depend on where you live and where your picnic will be held. So that everyone stays safe, each picnic spot has its own set of rules and laws about private picnics. Even so, you should always make sure you know the rules of your area before going on a picnic.

To get permission, you’ll need to talk to the park’s manager or director and fill out the right forms. In some states, you may have to pay a certain fee and show a “Certificate of Liability Insurance.” It’s a cost that you have to pay, but it’s also an investment that will make picnics go more smoothly in the future.

Step 14. Open a Business Bank Account

It’s important to keep track of your money because without it, your business won’t have enough money to grow. Banks can help with this. Visit our Business Startup Checklist for more information about the different types of business accounts and other information.

Step 15. Get Business Insurance

If you own a business, you should get business insurance to protect yourself from risks that could hurt your business. Insurance can help you protect your property and keep you from losing it if something bad happens. A small business policy will cover your physical assets, like furniture, stock, computers, inventory, machinery, and much more.

Read through Business Startup Checklist to learn about all the insurance options for your business so you can make an informed choice.


How do you start a luxury picnic? Getting a new business off the ground can be hard and scary. As exciting as it is to have so many ways to reach your goals, it can be very stressful to not know how to make the whole process go more quickly and easily. But starting a luxury picnic business is an exciting idea that has a track record of making big money with little money at the start. Luxury picnics based on the pandemic have brought back interest in outdoor social and leisure events and given passionate picnic planners new ways to make money.


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